Q2 2024 Delivered Meal Kits & Specialty Foods Apps Overview in the US

In Q2 2024, the Delivered Meal Kits and Specialty Foods category saw a mix of trends across leading applications on the unified platform in the United States. Sensor Tower's data offers a comprehensive look at the downloads and weekly active users for these services.

HelloFresh: Meal Kit Delivery maintained a consistent download rate, with numbers fluctuating slightly week over week, peaking at around 2.7K in mid-May before a dip to approximately 1.7K by the end of June. Weekly active users saw a gradual decrease from 44K to 41K during the quarter.

For Vivino: Buy the Right Wine, revenue figures were modest, ranging from approximately 1.5K to 3.3K USD per week. Downloads began at about 1.5K and saw a decline to just under 900 by late June. Weekly active users started at 16.5K, peaked at 17.5K in early May, and then followed a downward trend to approximately 13.8K.

Factor_ Prepared Meal Delivery experienced a steady increase in downloads, starting at around 380 and rising to a high of 477 in late May, with a subsequent fall to 336 by the quarter's end. Weekly active users showed growth, with an increase from 1.8K to over 2.1K in the same period.

Marley Spoon saw a varied download pattern, with numbers hovering around 100 weekly, and a notable peak of 131 in late May. Weekly active users for Marley Spoon grew from under 400 to over 500 before closing the quarter at 422.

Lastly, CrowdFarming had the lowest performance in terms of downloads, with numbers ranging from 21 down to zero by the end of June. Data on weekly active users for CrowdFarming was not available for this period.

These insights from Sensor Tower highlight the dynamic nature of the Delivered Meal Kits and Specialty Foods applications. For more detailed analysis, Sensor Tower's platform provides in-depth metrics and trends.